The annual frenzy of anticipation that the final few days of the year could herald a stockmarket surge is a subject that gets dragged out more often than an old box of Christmas decorations. Yet the appeal of the so-called Santa Rally (and the January Effect) is that unlike some of the season’s worst kept secrets, there is at least some evidence that it really exists. So as we wait to see whether equities can end the year with a flourish, we investigated a few of Stockopedia’s high ranking shares for quality, value and momentum to see which might be well placed to offer some seasonal sparkle.
The Santa Rally is one of the most hotly debated of all the seasonal ‘effects’ among investors with an eye for market anomalies. For decades, year-end price rises have been credited to factors ranging from festive goodwill on the part of investors to fund managers rushing to ‘window dress’ their portfolios with the year’s hottest stocks. You can read more about it here. With markets already performing exceptionally well this year – and a correction in prices expected by many – a last minute rally may not be forthcoming. But…
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