Direct Line’s tootling red telephone television advertisements may have been annoying, but they were certainly memorable. The same can also be said for another of Direct Line’s insurance brands, Churchill – yes that one, with the nodding dog and the “Oh yes!” catchphrase.A Collection of Top Insurance amp; Rescue BrandsAside from the main Direct Line telephone and online insurance brand, the Direct Line Group also operates the Churchill, Privilege insurance brands, plus the Green Flag breakdown assistance businessAll in all, Direct Line is one of the UK’s biggest insurers, with a UK personal motor insurance market share of 14%, and a UK home insurance market share of 17%. Overall, this puts Direct Line third in terms of UK insurance business written after Aviva and AXA.The Direct Line Brand Relaunches with Winston WolfBusiness remains solid despite continued pricing pressures in the property amp; casualty insurance market. Direct Line’s recent brand overhaul should boost new business, with the Winston Wolf character appearing on TV adverts highlighting the improved Direct Line customer offering. It should allow the Company to compete more effectively with the proliferation of insurance price comparison websites like comparethemarket.com….
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