CarphoneDixons merger all about ‘connectivity’
June 26, 2014 12:24 pmVideo
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Brian Roberts from Kantar Retail tells IG that the the £3.8 billion merger between Dixons and Carphone Warehouse would benefit both parties equally as there was no “competitive overlap” between the two operations. He also believes that the deal is centred around the “anticipation” of “connectivity”. This is the long term assumption that consumers will want to connect their smartphones with other electrical devices around their homes he fully expects Carphone Warehouse “implants” to appear in a number of Currys stores across Britain. Roberts says this was a “strategic merger” (rather than one borne out of “panic or weakness”) and therefore a “strong deal for both” sets of shareholders.
The comments in this video do not constitute investment advice and IG accepts no responsibility for any use that may be made of them.