Google Inc is in talks to buy Bangalore-based start-up InMobi in a move that would strengthen its offering in the increasingly competitive mobile advertising space, a source with the knowledge of the matter said.

InMobi, which helps companies target phones and mobile devices in their advertising, was launched in 2007 and claims to have over 1 billion users across 200 countries. It counts Japan’s SoftBank, an early backer of China’s Alibaba, and early stage venture capital firm Sherpalo among investors.

The source said talks were at an early stage, and that Google had not yet detailed its terms and conditions for the deal.

According to the source, InMobi would likely be valued at around $1 billion.

The material has been provided by InstaForex Company – www.instaforex.com

Trade Forex, Commodities, Stocks and more, trade CFDs on the Plus 500 CFD trading platform! *CFD Service. 80.6% lose money - Register a real money account here and get trading right away.