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McDonald’s Experiments on Measures to Recover from Slipping Sales
April 20, 2016 9:25 amVideo
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Tougher competition and dropping sales forced McDonald’s to introduce new features and overhaul its business model. For starters, the fast food chain rolled out the Grand Mac and Mac Jr. in selected stores in Ohio and Texas. The Grand Mac includes two one-sixth pound beef patties and a larger bun and will sell for $4.89, while the Mac Jr., a one-layer Big Mac, will sell for $2.39.
McDonald’s is also setting up Samsung Galaxy tablets in several UK stores to attract children. Its successful “Create Your Taste” program rolled out last year will also be coming to 1,000 branches across Canada by the end of 2016.
The famous Johnsonville Brats is also making a comeback to 125 stores in Milwaukee after a seven-year break.
The material has been provided by InstaForex Company – www.instaforex.com
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