Apple Falls Despite Announcing Record Sales
January 28, 2014 4:12 pmVideo
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Tech giant Apple Inc (AAPL) last night released news that it had sold a record 51 million iPhones and 26 million iPads in the run up to Christmas however despite this failed to reach most analysts expectation and the news proved disappointing to investors as shares in the company were subject to a sell off in after hours trading yesterday and again when the US markets opened today.
Quarterly, revenue was another record figure for the company however profits over the period remained flat at $13.1billion and gross margins fell compared to the same period last year.
The company also issued guidance of profits in the region $42 billion and $44 billion for the current quarter, again this is less than analysts expectations.
We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”
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